We are looking for a Senior Marketing Manager (Instagram & Youtube)

What you will do

• Defining and implementing the company's social media strategy, content plan and marketing campaigns (working exclusively with English-speaking audiences) for Instagram & Youtube
• Working with creators and influencers (as part of a content strategy and collaborations)
• Focusing on business metrics and building the analytics system of the stream (from account subscribers, reach, ER, etc. to MAU, installs, RR, trials, subscriptions, revenue, ROAS)
• Attracting new users to our applications (via social media) - introducing viral mechanics, marketing content (Instagram Reels), user-generated content challenges
• Reactivating and increasing engagement of existing app users - transferring app users to social media, engaging and educating them about app capabilities as part of a content strategy
• Determining the necessary resources to implement the strategy, be able and not be afraid working ’hands-on’ on the large pool of tasks at the start
• Managing the work of contractors (designers, copywriters, ...)

What we expect from you?

• 4-5+ years experience in marketing with a focus on an international audience (including experience in SMM and/or other types of digital marketing and marketing communications)
• Fluent English
• Strong project management skills (organization of processes, quality management of a pool of contractors)
• A clear understanding of current content trends in Reels, Stories, TT, and the ability to build complex marketing strategies around them
• Experience in preparing and implementing a strategy in social media at the intersection of reach (viral content + challenges) and performance campaigns on Instagram (Reels - will be a huge plus), Tik Tok, Youtube
• Experience in working with different audience segments in SMM, both existing userbase (engagement, retention) and a new audience (attracting new users through outreach campaigns, challenges, viral content, etc.) is a big plus
• Experience of living/studying / working abroad is a big plus

What we offer for you:

• 💥Professional development — we pay for tuition and courses, constantly conduct online/offline lectures and training. You can count on attending professional conferences (including foreign ones);
• 💥Career development — every six months we have a Performance Review;
• 💥Relocation assistance — we help you with everything you need to relocate on Cyprus
• 💥Provision — we provide everything you need for your work: powerful hardware, gadgets, software licenses;
• 💥Flexibility — the ability to build your own schedule, as well as the flexible ability to go on vacation. If necessary, we provide a day off (in case of unforeseen circumstances).
• 💥Space — we have a cool office with comfortable workplaces and lounge-zones, where there is always something to drink and something to eat;