We’re looking for a highly qualified Marketing Director who will take our product to the next level on an international scale.
Requirements:
● 5 years of digital marketing experience
● Strong understanding of digital marketing, hands-on experience in mobile marketing
● Proven record of successfully launching and adapting a mobile application on an international scale
● Strong expertise in analytics (AppMetrica, AppsFlyer, Apple Search Ads, MyTracker)
● Excellent understanding of marketing acronyms & abbreviations (CTR, CR, CPC, PPC, ARPU, LTV, ROMI Return on Marketing Investment, CRR, Acquisition rate, Churn rate)
● Creativity, flexibility
● Content creation and management skills
● Ability to prioritize and meet dead-lines, results-oriented
● Strong understanding of both the creative and analytical side of traditional marketing channels
● Deep understanding of changing market dynamics
● Above average competency in the use of technology
● English C1 level
Responsibilities:
● Lead and finalize the marketing team
● Plan, get approved, implement and manage marketing strategy and brand positioning
● Test and deliver proactive (and creative) ideas and analysis of strategic goals and new marketing opportunities
● Formulating and testing of product hypotheses
● Regular audit of user’s attraction channels, analysis of marketing campaigns
● Monitoring competitors' online activities, finding points of difference
● Undertake market research studies and analyze the results in order to better understand the market and customer tastes. Use research to identify likely customers for a product. Making a target audience portrait (who is the consumer, interests, characteristics, patterns of behavior)
● Budget management - plan marketing costs for the week / month / year; understanding what investments bring results
● Track and control metrics from the marketing level to the business level (LTV, ROI, engagement, traffic volume, funnel, etc.)
We offer:
● Ability to work remotely (but in the office possible too)
● Young, professional team
● Work directly with the founders
